Campaigns
ACTIONS FOR A FUTURE WITHOUT ALZHEIMER’S DISEASE
We live in a society that is unaware of the real scope and human and economic consequences of Alzheimer’s disease. At the Pasqual Maragall Foundation we promote awareness-raising and notoriety campaigns to include this, as yet, uncured and increasingly prevalent disease on the media and political agenda.
When you take care yourself, Alzheimer’s disease takes a step back
- 2019 -
We promote the adoption of a healthy lifestyle as a key factor in the prevention of Alzheimer’s disease.
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Book Recuerdos
- 2018 -
We commemorated our tenth anniversary with the book “Recuerdos”, a book in benefit of the research against Alzheimer’s disease, where 40 friends of Pasqual Maragall share unforgettable stories lived with him.
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Signatures for a future without Alzheimer’s
- 2017 -
We launched a collection of signatures to raise population and public bodies’ awareness on the need of making scientific research in Alzheimer’s disease a strategic priority.
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CAMPAIGN 2016: DON’T LET ALZHEIMER’S ERASE EVERYTHING
It is focused on the effects of Alzheimer’s disease, both from the perspective of patients and families. The aim is to raise awareness about the need for continuing research in order to cure the disease. The campaign also seeks individual commitment and collaboration
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THE GRANDPARENTS THAT WE WANT TO BE - 2016
The generation that will live 100 years tells us their plans for the future and how they would like to be.
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In this race, we want research beat Alzheimer's
- 2015 -
MotoGP world champion, Marc Marquez, and his grandfather Ramon joined us in helping preserve our memories from the ravages of Alzheimer's.
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Forgotten words against Alzheimer’s disease
- 2014 -
‘Olvidos contra el Alzheimer’ is a campaign in which people we all know also “forget”. The aim is to raise funds for scientific research, the only way we can put a stop to this desease which affects us all.
Music to beat Alzheimer’s disease
- 2013 -
On our 5th anniversary we organised a major concert at the Palau Sant Jordi in order to raise funds for our scientific projects and raise awareness on the disease. More than 10,000 people attended.
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Alzheimer’s disease International Congress
- 2011 -
We organised the “Global Alzheimer’s Research Summit, Madrid 2011”, a Congress which for the first time included basic and clinical research and social and health research in two parallel programmes. The Congress, which was open and free to the public, received more than 2,000 professionals.
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Art for awareness
- 2010 -
The Pasqual Maragall Foundation and the Humberto Rivas Archive organised the “Arte a conciencia” charity exhibition. Forty-five prestigious artists took part by donating one of their works estimated at up to €108,324.
‘Bicicleta, cuchara, manzana’
- 2010 -
In the autumn of 2007 Pasqual Maragall was diagnosed as having Alzheimer’s disease. Having overcome the initial blow, he and his family started a crusade against the disease. A hard but optimistic film despite everything, directed by Carles Bosch and the winner of the Gaudí and Goya Awards for the best documentary in 2011. More than 45,000 spectators saw the documentary in the cinemas.
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We all play against Alzheimer’s disease
- 2009 -
Week 24 of the league championship was devoted to raising awareness in the fight against Alzheimer’s disease. The aim was to carry out a joint action between the FC Barcelona Foundation, the Real Club Deportivo Español Foundation and the Pasqual Maragall Foundation to raise awareness on the disease and the need to invest in research to beat it.